Join us for an exciting session exploring how Adobe Experience Manager is evolving to serve both human visitors and AI agents in an era where 30% of B2B purchases involve AI assistants. Building on groundbreaking announcements from Adobe Summit 2026 (April), we'll dive into the latest AEM AI innovations transforming how content teams create, optimize, and deliver experiences.

What You'll Learn:

• Market Shift: How AI agents like ChatGPT and Claude are mediating customer research and why your content needs to be "agent-ready"

• LLM Optimizer: Adobe's new capability that automatically structures and optimizes your AEM content for accurate consumption by Large Language Models, ensuring AI agents represent your brand correctly

• Agentic CMS: How AEM is evolving into an intelligent, autonomous system that can generate content variations, enrich metadata, and make optimization decisions with human oversight

Walk away with concrete strategies to assess your agent-readiness and ensure your AEM content remains discoverable and competitive when AI assistants are doing the research for your customers.