Search is no longer ten blue links. ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews are increasingly the first — and sometimes the only — surface where users discover brands, products, and answers. They don't return search results. They return synthesized answers with a handful of citations.

If your brand isn't cited, you're invisible.

Join the AEM India User Group for a virtual deep-dive into LLMO and Adobe's approach to it.

What we'll cover

• The shift from SEO to LLMO — and why it matters for enterprise brands

• A walkthrough of Adobe LLM Optimizer: brand visibility scoring, AI share-of-voice, citation tracking, and competitor benchmarking across ChatGPT, Gemini, Copilot, Perplexity, and Google AI Overviews

• How the recommendation engine detects gaps across owned channels (web, FAQs, AEM-managed content) and external channels (Wikipedia, Reddit, public forums) — Adobe's early-access data showed 80% of customers had critical content visibility gaps

• The role of prompt data and clickstream signals in generating insights

• Live demo: running the free "Is Your Webpage Citable?" Chrome extension on real Indian brand sites

• Connecting the dots: how AEM content fragments, structured content, and metadata feed into LLM-citable experiences

• What enterprise marketing, content, and AEM teams in India should be doing right now

Who should attend

AEM practitioners, marketers, SEO leads, content strategists, brand managers, PR and comms leads, and digital experience teams responsible for organic visibility in an AI-first world.