Reusability is at the core of scalable Adobe Experience Manager implementations, yet many teams struggle with one fundamental decision: when to use Content Fragments and when to use Experience Fragments.

In this panel discussion, AEM Champions will share real-world guidance on how to choose the right fragment type for different use cases. The conversation will explore how Content Fragments enable structured, omnichannel content delivery, how Experience Fragments support reusable, brand-consistent layouts, and how the two can work together effectively. Panelists will discuss common mistakes, anti-patterns, and governance challenges that arise when fragments are misused, as well as proven strategies for keeping authoring simple and maintainable at scale.

Attendees will leave with practical decision criteria, architectural best practices, and concrete examples they can apply immediately. Whether you are designing new content models, refactoring existing AEM implementations, or scaling across brands, markets, and channels, this session is for you.