In this digital-first world, a massive shift in how consumers receive healthcare has occurred across the industry. Just as consumers expect to be at the center of a seamless online experience in shopping and entertainment, healthcare has likewise become a consumer-centric experience. In this session learn about how Adobe Experience Manager Forms (AEM Forms) helped AbbVie and Change Healthcare digitally transform their enrollment experiences with efficient, compliant, and secure digital forms.
"The time we take to deliver experiences has been slashed and new functions such as user-generated content, digital enrollment forms, and telehealth can easily be built on top of our existing digital foundation.”
Joe George, the Head of Marketing Technology Center at AbbVie
What is this session about?
In this session, you are invited to learn how AbbVie and Change Healthcare have leveraged AEM Forms in the healthcare industry to deliver better customer digital enrollment experiences in less time. This session will allow you to participate in a Live Q&A where you can ask all your organization-specific questions and get answers directly from leaders in healthcare.
Adobe Welcome + Industry Overview with Tom Swanson, Head of Healthcare Strategic Marketing
Customer interview with AbbVie + Change Healthcare
Open floor Q&A
Who should attend?
This session is only being offered to existing Adobe customers in the healthcare industry! Please let us know if you have any peers you'd like to invite to the event that are interested in learning more about how another organization is leveraging AEM Forms to better their customer experience while maintaining compliance and enhancing operational efficiency.
By attending this session live, you will have the opportunity to have your toughest questions answered, network with like-minded healthcare industry professionals, AND you will be entered to win a $20 Amazon gift card!
*** We are very excited to have this dedicated time with you! In order to make this session as interactive and helpful as possible, please submit any preliminary questions for AbbVie and Change Healthcare regarding their use of AEM Forms in the healthcare space ***
Submit your questions to email@example.com
There will also be time for live questions, but want to ensure we prepare accordingly for preliminary questions.
Vice President, Technology Product and Transformation
Director, Head of Marketing Technology Services
Lead Cross Functional Architect, Marketing Technology Services
Delivery Services Lead, Marketing Technology Services
Lukasz has nearly 15 years of progressively responsible experience in executing, managing, and directing end-to-end revenue cycle activities. His experience includes 11 years in large-scale health systems RCM operations, providing expertise in patient access, financial clearance, revenue integrity, and revenue management. Lukasz has overseen large-scale RCM technology implementations, and specializes in transforming the revenue cycle around the patient journey to improve financial performance, efficiency, and patient experience. Lukasz uses a Pragmatic Marketing approach to product development and spearheads technology related to revenue cycle services.
Joe George leads the Marketing Technology Services organization at AbbVie’s US commercial business. Most recently, Joe and his team was awarded the Trailblazer Vanguard award by PM360 for their innovation and leadership in the Life Sciences industry. He was responsible for establishing and developing the Marketing Technology Center of Excellence at Abbvie in 2018. Previously, Joe led the Global marketing technologies and Salesforce IT organizations at Motorola Inc and Motorola Solutions Inc. He has led several Global and US based business technology organizations that have catapulted the digital transformation for those fortune 500 companies.
Shivendra Singh leads the application architecture function for Marketing Technology Services organization. Under Shivendra’s leadership, AbbVie’s Digital Marketing platform has become the trailblazer for digital transformation efforts. Implementing the latest digital technologies in DevOps, Shivendra’s team has significantly improved the scalability and reusability of our digital platforms, while also improving time to market and speed to market of our digital programs.
James Bukala leads the delivery services for the Marketing Technology Services organization. Under Jamie’s leadership, AbbVie has implemented Agile and DevOps processes that has streamlined a multi-agency digital ecosystem and has enabled AbbVie to launch over 80 branded and unbranded customer experiences in a short span of time.