Utilizing assets across platforms is fundamental to building scalable Adobe Experience Manager Assets implementations—but doing it well requires the right integration strategy.

In this panel discussion, Adobe Experience Manager and Marketo Champions will share real-world guidance on integrating AEM Assets with Marketo to drive efficiency, consistency, and better campaign outcomes.

The conversation will explore topics such as:

• Best practices for syncing and activating assets across AEM Assets and Marketo

• Governance, permissions, and approval workflows for marketing teams

• Common integration challenges and anti-patterns—and how to avoid them

• Tips for maintaining brand consistency while enabling speed and flexibility

• Real-world use cases and lessons learned from production environments

Attendees will leave with practical insights and actionable recommendations they can apply immediately to improve asset reuse and campaign execution across platforms.